CTR Calculator
Calculate Click-Through Rates and compare against industry benchmarks
Compare with:
Avg: 3.17%Good: 5%Excellent: 10%
Campaigns
2.50%
Below Average
Total Impressions
10,000
Total Clicks
250
Average CTR
2.50%
Performance
Below Average
Industry Benchmarks
| Category | Average | Good | Excellent |
|---|---|---|---|
| Display Ads | 0.35% | 0.5% | 1% |
| Google Search | 3.17% | 5% | 10% |
| Email Marketing | 2.6% | 4% | 6% |
| Social Media | 1.3% | 2% | 3% |
| Facebook Ads | 0.9% | 1.5% | 2.5% |
| LinkedIn Ads | 0.44% | 0.6% | 1% |
| Twitter Ads | 1.5% | 2% | 3% |
| Instagram Ads | 0.58% | 1% | 2% |
Tips to Improve CTR
Optimize Headlines
Use compelling, action-oriented headlines with numbers and power words.
A/B Test CTAs
Test different call-to-action buttons to find what resonates best.
Improve Ad Relevance
Ensure your ads closely match the search intent and target keywords.
Use Ad Extensions
Add sitelinks, callouts, and structured snippets to increase visibility.
Target Better
Refine audience targeting to reach more interested users.
Visual Appeal
Use high-quality images and clear, readable text in display ads.